Work

Effects of Animosity and Allocentrism on Consumer Ethnocentrism: Social Identity on Consumer Willingness to Purchase

Year: 2010

Type: article

Study design: Observational Study

Source: eSpace (Curtin University)

DOI: 10.6126/apmr.2010.15.3.04

Authors: Yu‐An Huang, Ian Phau, Chad Lin

Institution: National Chi Nan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1553404146

FWCI: 2.85

Cites: 66

Cited by: 45

Related to: 10