Work

Making Digital Freemium Business Models a Success: Predicting Customers’ Lifetime Value via Initial Purchase Information

Year: 2015

Type: article

Source: Business & Information Systems Engineering

DOI: 10.1007/s12599-015-0395-z

Authors: Sebastian Voigt, Oliver Hinz

Institution: Technische Universität Darmstadt

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1553526580

FWCI: 9.943

Cites: 59

Cited by: 58

Related to: 10