Work

Branded entertainment: product placement & brand strategy in the entertainment business

Year: 2007

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.45-0365

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1553759981

Cites:

Cited by: 117

Related to: 10