Work

Marketing: Contemporary Concepts and Practices

Year: 1985

Type: article

Author: William F. Schoell

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1554166620

FWCI: 6.359

Cites:

Cited by: 84

Related to: 10