Work

The role of mixed emotions in consumer behaviour

Year: 2011

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090561111095612

Authors: Elfriede Penz, Margaret K. Hogg

Institutions: Vienna University of Economics and Business, Lancaster University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1554290892

FWCI: 27.83

Cites: 104

Cited by: 215

Related to: 10