Work

Combined proceedings : 1971 spring and fall conferences

Year: 1972

Type: book

Source: American Marketing Association eBooks

Author: Fred C. Allvine

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1554465715

FWCI: 20.88

Cites:

Cited by: 15

Related to: 10