Work

The might of the brand

Year: 2015

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-06-2014-0192

Authors: Justin Beneke, Emma Trappler

Institution: University of Cape Town

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1554811274

FWCI: 2.486

Cites: 78

Cited by: 9

Related to: 10