Work

Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze

Year: 1993

Type: article

Author: Werner Kroeber-Riel

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1554834668

FWCI: 15.73

Cites:

Cited by: 148

Related to: 10