Work

Strategic Brand Evaluations Among Fast-Food Franchises

Year: 1999

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(97)00224-5

Authors: Michel Laroche, Roy Toffoli

Institutions: Concordia University, Université du Québec à Montréal

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1555003995

FWCI: 2.761

Cites: 33

Cited by: 20

Related to: 10