Work

The Consumer Rules?

Year: 1994

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569410057281

Authors: David Knights, Andrew Sturdy, Glenn Morgan

Institutions: University of Manchester, University of Bath

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1555067862

FWCI: 12.79

Cites: 37

Cited by: 92

Related to: 10