Work

Branding in an Era of Retailer Dominance

Year: 1989

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1989.11107109

Author: Leslie de Chernatony

Institution: Cranfield University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1555109278

FWCI: 1.568

Cites: 33

Cited by: 43

Related to: 10