Work

Consumer evaluations of brand extensions : an integration of previous research

Year: 1994

Type: report

Source: TU/e Research Portal

Authors: EJ Ed Nijssen, Diana Hartman

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1555287220

Cites:

Cited by: 35

Related to: 10