Work

How to Use Technical Terms in Ads? An FCB Grid Perspective

Year: 2009

Type: article

Source: British Journal of Management

DOI: 10.1111/j.1467-8551.2008.00621.x

Authors: Ching‐I Teng, Li‐Shia Huang, Pin‐Chun Hsieh

Institutions: Chang Gung University, Fu Jen Catholic University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1555504522

FWCI:

Cites: 59

Cited by: 9

Related to: 10