Work

External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand

Year: 2015

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2014.996803

Authors: Eunice Kim, Matthew S. Eastin

Institutions: University of Florida, The University of Texas at Austin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1555784906

FWCI: 3.309

Cites: 56

Cited by: 13

Related to: 10