Work

Integrated Branding: Becoming Brand-Driven Through Companywide Action

Year: 1999

Type: book

Author: F. Joseph LePla

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1555971822

FWCI: 3.386

Cites:

Cited by: 67

Related to: 10