Work

Think and Feel Country Clusters: A New Approach to International Advertising Standardization

Year: 1996

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1996.11104663

Authors: Fred Zandpour, Katrin R. Harich

Institution: California State University, Fullerton

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1556122175

FWCI:

Cites: 45

Cited by: 55

Related to: 10