Work

Service-based vs. goods-based positioning of the product concept

Year: 2015

Type: article

Source: The TQM Journal

DOI: 10.1108/tqm-01-2015-0005

Authors: Fabio Cassia, Marta Maria Ugolini, Nicola Cobelli, Liz Gill

Institutions: University of Verona, The University of Sydney

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1556146730

FWCI: 3.308

Cites: 44

Cited by: 14

Related to: 10