Work

Why, how and to what effect do firms deviate from their intended marketing plans?

Year: 2014

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-09-2011-0466

Authors: Peter S. Whalen, David M. Boush

Institutions: University of Denver, University of Oregon

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1556497558

FWCI: 3.205

Cites: 74

Cited by: 10

Related to: 10