Work

The Use of Neuromarketing in the Study of Brand Related Mental Processes. Case Study – Romanian Food Brands

Year: 2014

Type: article

Authors: Cîrneci, Dragoș, Angheluță, Alin Valentin, Gheorghe, Delia

Institution: Bucharest University of Economic Studies

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1556549071

FWCI:

Cites: 60

Cited by: 1

Related to: 10