Work

Advertising concepts and strategies

Year: 1986

Type: book

Authors: Christopher C. Gilson, Harold W. Berkman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1556606912

FWCI: 9.54

Cites:

Cited by: 34

Related to: 6