Work

Building Brands Directly: Creating Business Value from Customer Relationships

Year: 1996

Type: book

Author: Stewart Pearson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1556676410

FWCI: 2.197

Cites:

Cited by: 78

Related to: 10