Work

Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India

Year: 2014

Type: article

Source: Journal of Global Responsibility

DOI: 10.1108/jgr-02-2014-0005

Authors: Hardeep Chahal, Ramesh Dangwal, Swati Raina

Institutions: University of Jammu, Hemwati Nandan Bahuguna Garhwal University, Uttarakhand Technical University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W1557305704

FWCI: 4.275

Cites: 63

Cited by: 46

Related to: 10