Work

Use of Professional Journal Ads to Promote Accounting Services

Year: 1998

Type: article

Source: Services Marketing Quarterly

DOI: 10.1080/15332969.1998.9985327

Authors: Katherine Smith, L. M. Smith

Institution: Texas A&M University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1557471402

FWCI: 2.206

Cites: 12

Cited by: 6

Related to: 10