Work

Comparing the Relative Impact of Services and Non-Services Advertising

Year: 2000

Type: article

Source: Journal of Promotion Management

DOI: 10.1300/j057v05n02_08

Authors: J. Duncan Herrington, James A. Henley

Institutions: Radford University, University of Tennessee at Chattanooga

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1557507396

FWCI:

Cites: 29

Cited by: 8

Related to: 10