Work

Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows

Year: 1997

Type: article

Source: Journal of Market-Focused Management

DOI: 10.1023/a:1009741700243

Authors: Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey

Institutions: The University of Texas at Austin, Cranfield University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W155757249

FWCI: 1.566

Cites: 34

Cited by: 52

Related to: 10