Work

Propensity to buy private label merchandise

Year: 2015

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-09-2013-0175

Authors: Justin Beneke, Alex Brito, Kerry-Anne Garvey

Institution: University of Cape Town

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1557647074

FWCI: 12.43

Cites: 68

Cited by: 74

Related to: 10