Work

Brand Thinking and Other Noble Pursuits

Year: 2011

Type: book

Authors: Debbie Millman, Rob Walker

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1557752813

FWCI: 1.986

Cites:

Cited by: 31

Related to: 10