Work

Advertising Creative: Strategy, Copy, and Design

Year: 2009

Type: book

Authors: Tom Altstiel, Jean M. Grow

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1557905131

FWCI:

Cites:

Cited by: 34

Related to: 10