Work

La investigación motivacional en márketing y publicidad

Year: 1991

Type: article

Source: Dialnet (Universidad de la Rioja)

Author: Pere Soler Masó

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1558370879

FWCI:

Cites:

Cited by: 16

Related to: 10