Work

Integrated Marketing Communications

Year: 2004

Type: reference-entry

Source: Dictionary of Marketing Communications

DOI: 10.4135/9781452229669.n1692

Author: Norman A. Govoni

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1558373857

Cites:

Cited by: 543

Related to: 10