Work

Conceptualising the management of packaging within new product development

Year: 2014

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-12-2012-0733

Authors: Christopher Simms, Paul Trott

Institution: University of Portsmouth

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1558407515

FWCI: 2.137

Cites: 69

Cited by: 22

Related to: 10