Impact of Green Marketing on Purchase Intention: An Empirical Study from Pakistan
Type: article
Study design: Observational Study
Authors: Muhammad Rizwan, Arslan Aslam, Mujeeb ur Rahman, Naqash Ahmad, Usman Sarwar, Tehseen Asghar
Institution: Islamia University of Bahawalpur
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1558833792
