Work

Brand trust in a cross-cultural context: test for robustness of an alternative measurement model

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-10-2014-0735

Authors: Fuan Li, Lan Xu, Tiger Li, Nan Zhou

Institutions: William Paterson University, Wuhan University, Florida International University, City University of Hong Kong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1559149379

FWCI: 5.791

Cites: 36

Cited by: 22

Related to: 10