An Alternative Explanation of Consumer Product Returns from the Postpurchase Dissonance and Ecological Marketing Perspectives
Year: 2014
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.20757
Author: Dong Hwan Lee
Institution: Manhattan University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1559462284
