Work

Brand asset management : driving profitable growth through your brands

Year: 2002

Type: article

Author: Scott Davis

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1559696639

FWCI: 19.23

Cites:

Cited by: 97

Related to: 10