Work

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

Year: 2003

Type: article

Source: CERN Document Server (European Organization for Nuclear Research)

Author: Marty Neumeier

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1559786126

FWCI: 3.978

Cites:

Cited by: 45

Related to: 10