Work

Cause-Related Marketing: An Extension Of The Congruity Concept

Year: 2005

Type: conference-paper

Source: Deakin Research Online (Deakin University)

Authors: Allison Ringer, Harmen Oppewal, David Bednall

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1559898875

FWCI:

Cites: 38

Cited by: 2

Related to: 10