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I'm buying, Jack! Fooling around an ambiguous brand

Year: 2013

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.1448

Author: Stephen Brown

Institution: University of Ulster

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1560030006

FWCI: 1.981

Cites: 80

Cited by: 10

Related to: 10