Work

Konzeption und Umsetzung von Markenerweiterungen

Year: 2000

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-87145-9_28

Authors: Franz-Rudolf Esch, Marcus Fuchs, Sören Bräutigam

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1560211327

FWCI: 14

Cites:

Cited by: 33

Related to: 10