Work

Consumer Willingness toward Counterfeit Products in Pakistan: An Exploratory Study

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Marketing and Consumer Research

Author: Muhammad Nouman Shafique

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1560349118

FWCI: 0.643

Cites: 40

Cited by: 2

Related to: 10