Work

Constructing Customer‐based Museums Brand Equity Model: The Mediating Role of Brand Value

Year: 2013

Type: article

Study design: Observational Study

Source: International Journal of Tourism Research

DOI: 10.1002/jtr.1979

Authors: Chyong‐Ru Liu, Han‐Kuei Liu, Wei‐Rong Lin

Institutions: National Changhua University of Education, Far East University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1560618994

FWCI: 7.926

Cites: 57

Cited by: 80

Related to: 10