Work

The Relationship of Brand Equity to Purchase Intention

Year: 2011

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.1935740

Authors: Uthayakumar Tharmi, Samithamby Senthilnathan

Institution: Institute for International Studies and Training

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1560628949

Cites: 18

Cited by: 35

Related to: 10