Work

The Effect of Brand Personality on Brand Relationship, Attitude and Purchase Intention with a Focus on Brand Community

Year: 2013

Type: article

Source: Academy of Marketing Studies journal

Authors: Hee Jung Lee, Myung Soo Kang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1560779853

FWCI: 8.915

Cites:

Cited by: 44

Related to: 10