Work

The New Global Marketing Reality

Year: 2004

Type: book

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9780230508576

Authors: Richard Brookes, Roger Palmer

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1560912712

FWCI: 3.019

Cites: 172

Cited by: 21

Related to: 10