Work

Banner Advertisements through a New Lens

Year: 2001

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-41-4-23-30

Author: Micael Dahlén

Institution: Stockholm School of Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1560940927

FWCI: 30.24

Cites: 30

Cited by: 156

Related to: 10