Work

Co-branding: The State of the Art

Year: 2008

Type: article

Source: Schmalenbach Business Review

DOI: 10.1007/bf03396775

Authors: Bernd Helmig, Jan-Alexander Huber, Peter S. H. Leeflang

Institutions: University of Mannheim, Hamburg Commercial Bank, University of Groningen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1561195062

FWCI: 15.24

Cites: 53

Cited by: 163

Related to: 10