Year: 2005
Type: book-chapter
Abstract: Peer-to-peer architectures for sharing pieces of music illustrate how quickly consumers adopt novel structures - as long as they provide clear incentives. The services MP3.com, Napster, and gnutella are alternatives to the classical architecture of the value chain in which the music industry had a prominent role. We present a community model for content management and analyze system architectures, value chains, the relation between content and community management, and the trend towards peer-to-peer architectures. We argue that the traditional content is being increasingly embedded in a social, economic and organizational context and that therefore content management can hardly be separated from community management. We explain this comparing traditional and novel peer-to-peer content and community management of the music industry. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Authors: Johannes Hummel, Ulrike Lechner
Institution: University of St.Gallen
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W1561354946