Work

The Third Wave of Marketing Intelligence

Year: 2009

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-540-72003-4_10

Author: Raymond R. Burke

Institutions: Indiana University Bloomington, Indiana University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1561497350

FWCI: 19.42

Cites: 11

Cited by: 41

Related to: 10