Work

Segmentation of Hedonic Consumption: An Application of Latent Class Analysis to Consumer Transaction Databases

Year: 1999

Type: article

Source: Journal of Market-Focused Management

DOI: 10.1023/a:1009855123617

Authors: Jaap Boter, Michel Wedel

Institutions: Utrecht University, University of Groningen

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1562007494

FWCI: 1.385

Cites: 38

Cited by: 11

Related to: 10