Work

Celebrity Endorsement: A Congruity Measure of Personalities

Year: 2011

Type: article

Study design: Observational Study

Source: Research on humanities and social sciences

Authors: Reshma Farhat, Bilal Mustafa Khan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1562129173

FWCI: 0.928

Cites: 27

Cited by: 10

Related to: 10